UX Research | Design Research
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Frogtown 2028

Frogtown 2028


Frogtown 2028 is a speculative design project β€” a synthesis of ethnographic research, worldbuilding, and design fiction. The work explores possible futures for LA’s Frogtown neighborhood through a series of design artifacts. Opposite Day works with these fictions to raise questions about the future of the LA River and surrounding areas.

In recent years, a constellation of community and governmental groups have embarked on an initiative to revitalize the LA River. In Frogtown, one such project will transform a contaminated industrial lot into a community park and greenspace. Opposite Day hopes to spur discussion around the ways in which such development will affect river-adjacent communities.